terça-feira, outubro 12, 2004
  The End of Desafio SEBRAE

The management competition Desafio SEBRAE ended last week... my team lost... The second phase of the competition had only 5 rounds, certainly not enough for long-term strategies to have effect. Why invest in Research, Quality and other long-term stuff, if the game will end so soon? The winner teams were those who invested almost nothing and practiced price-war...

If you want to evaluate the management skills of a team, you need to see how it adapts its strategy and tactics with the circumstances. And with only 5 rounds, there´s simply no time to adapt. It's only a matter of being lucky and guessing a good strategy for an unknown situation in the begining.

Another serious fault of the competition is to compare the performance of teams which were in different competition groups, and thus in different situations. This is total nonsense, specially because the market is clearly oligopolized, thus making the performance of a team greatly dependent on the decisions of other teams in its group.

I'm angry for losing so much time. The only benefit was practicing a bit concepts like cashflow, profitability, balance... 
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Dammerung
O Crepusculo.

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